[dailymail.co.uk - 6.18.09 By Deborah Arthurs and David Lewis]

Celebrity favourite shoe brand Jimmy Choo announces new designer collaboration with H&M

It will be stilettos at dawn. And handbags in the afternoon, until they’re all sold out.
The luxury shoe brand Jimmy Choo is collaborating with high street store H&M.

The world-famous brand - chosen by the A-list for red carpet appearances and given mass appeal by Sarah Jessica Parker’s character Carrie in Sex and The City - will be creating a line of covetable shoes and bags for H&M, as well as a line of women’s clothing that will be designed to match the accessories.

The collection - expected to cause a stampede in stores when it arrives on November 14 - will start from as little as £30 for a pair of ballet pumps, with the most expensive shoe will be at £170.

The collaboration is another coup for H&M, which has in the past produced collections with designers Karl Lagerfeld, Roberto Cavalli and Stella McCartney and stars Madonna and Kylie Minogue. 

With Jimmy Choo shoes usually selling in excess of £400 and bags over £1,000, the more affordable H&M collection, on sale from November 14 in 200 stores across the world, is likely to create mass hysteria among shoppers.

Jimmy Choo’s president Tamara Mellon said today she felt honoured to be among the fashion greats who have been affiliated with H&M.

‘It’s such a privilege to design a collection to appeal to fashion savvy, street smart women.  

‘Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to wear out at night,’ she added.

H&M’s creative designer Margareta van den Bosch said: ‘We adore Jimmy Choo’s shoes and bags.
‘I like the way we have worked with clothes to accessorise the shoes and bags rather than the other way around.

‘H&M have teamed up with some of the biggest names in fashion over the last few years … but this is seen by some as the biggest coup of them all.’ 

The Jimmy Choo brand has become synonymous with glamour. The label was co-founded in 1996 by Malaysian-born Choo and former Vogue accessories editor Tamara Mellon. It has since become a major global upmarket brand with stores on six continents.

But it’s not just shoe-a-holic women who will benefit from Jimmy Choo’s design prowess.
Long-suffering husbands and boyfriends can now find out what all the fuss is about as Jimmy Choo plan to create a men’s collection of bags, shoes and clothing for H&M.

So for all the women out there who, like Carrie, spent the money they were saving up to buy a house on shoes instead, this could be the collaboration they’ve been waiting for.

Now they can afford the shoes and the apartment.

[dailymail.co.uk - 6.18.09 By Deborah Arthurs and David Lewis]

Digg      Del.icio.us     Technorati     Reddit     Tweet This
Share on Facebook